Today’s Word is: Tokuten (特典)
Japanese products, especially in entertainment category, are all about limited time offer and tokuten (特典). What is tokuten? Tokuten refers to a special item, material, or privilege that comes packaged with a product when purchased. For example, shokai tokuten (初回特典), a special item that comes with first-print or first edition only, is a common strategy for marketers. Similarly, tenpo tokuten (店舗特典) is a special item/privilege you can get when purchasing from a specific store (tenpo), and yoyaku tokuten (予約特典) is a tokuten given to people who made pre-order in advance.
When DVD/Blu-ray of Madoka Magica -Rebellion- was released, there were dozen different kinds of novelties given out as tenpo tokuten.
You can only get these tokuten items by purchasing DVD or Blu-ray from a specific store, so it becomes very difficult to collect all of them. Many people just collect them using Yahoo Japan Auction, so they don’t have to buy several copies of the same DVDs.
If you are curious, you can try searching for various Madoka Magica Tokuten using Rinkya!
Image source: Madoka Magica Official Site