Sanrio Boosts Its Annual Popularity Poll with Limited Season Character Cafe

As many of you may already know, Sanrio runs an annual popularity poll called “Sanrio Character Award” to select the most loved character of Sanrio every year. For 2014 Award, Sanrio will open a limited season cafe in Omotesando to promote this exciting annual event.


Concept sketch of the upcoming cafe.

The cafe will operate from June 28th to July 31st, 2014 at 3rd floor of Tokyu Plaza Omotesando Harajuku. You can enjoy special dessert featuring My Melody and Kuromi that are sold exclusively at this location.



Sanrio Character Award will proceed to its Final Stage on July 8th.
The first poll has already selected 20 characters out of 100 contestants in the First Stage. A single winner will be selected from these contestants by popularity votes in the Final Stage. Here are the characters competing in the Final.

Screen Shot 2014-06-24 at 8.55.53 PM sanrio-character-award-rinkya-japan sanrio-character-award-rinkya-japan2 sanrio-character-award-rinkya-japan3 sanrio-character-award-rinkya-japan4


The voting period will be starting on July 8th, and you can either vote for above characters via web, at Sanrio Shops, or at the limited season Sanrio Cafe in Omotesando.

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