Prince Pickles is not the newest anime doujinshi star, he is the Defense Department’s mascot- appearing on pamphlets and letterheads.
“Prince Pickles is our image character because he’s very endearing, which is what Japan’s military stands for,” said Defense Ministry official Shotaro Yanagi. Via
In an attempt to shed the negativity associated with Japan’s military, they wish to evoke an image of cuteness- commonly used in Japan to soften the image of power.
View his hilarious theme song here