Japan Word of the Day #33 – Agejou (Gyaru Fashion)

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Today’s Word is: Agejou (age嬢 or アゲ嬢)

Koakuma Ageha (小悪魔ageha)” is a monthly gyaru-fashion and lifestyle magazine published by Inforest. It is considered a bible for gyaru, particularly so for girls who work in, or relate themselves with, Japanese hostess culture (“hostess” is women working at cabaret).

Koakuma Ageha has created specific fashion styles called agejou, where age is a short word for ageha, and jou means lady. Agejou style is considered a part of hime-gyaru fashion.

It is hard to say what exactly defines agejou style, but it is usually characterized by flamboyant curled hairstyle, abundant makeup with thick eyeliner, and highly decorative nail art. Here are some examples of fashion models typically featured on Koakuma Ageha.

Rina Sakurai

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Emiri Aizawa

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